Facebook Ad Targeting The Big Damn Guide. Jump to SectionAd Targeting Overview. How Targeting Sections Interact. Targeting Audience Sizes. Deep Dive Sections Custom Audiences, Location, Age, Gender, Language, Demographics, Interests, Behaviors, More Categories, Connections. US/windows/save-o-gram-instagram-downloader/large/scr_1395851129-700x529.jpg' alt='Instagram For Windows Crackers' title='Instagram For Windows Crackers' />Submit Updates or Changes To This Guide. This guide last updated 0. More than any other paid media platform out there, Facebook Ads have revolutionized the way marketers are able to distribute their content and other messages to a highly targeted audience. In the past, advertisers and media buyers have always been able to go after specific customer segments where theyre likely to be specific TV channels, specific magazines and print media, and even specific websites with display ads. However, over the past decade, Facebook has built the most complete database of demographic and psychographic data that has ever existed. Download Ncaa Football Ps4 here. Its taken our targeting abilities to levels that those other options couldnt come close to. Want some examples of Facebooks targeting powersBrowse the wide range of standing desks and height adjustable desks at Officeworks. Shop online now at everyday low prices. Sap Create Pdf Output more. UEFA. com is the official site of UEFA, the Union of European Football Associations, and the governing body of football in Europe. UEFA works to promote, protect and. The 6 or 7 answer round of Facebook Family Feud requires clever playing. Use our Family Feud cheat charts for the 67 answers here We also have other charts. Windows password recovery tools are used to recover Windows log on passwords. Here are the 7 best free Windows password recovery and cracking tools. Lets say you own an auto dealership, and you want to get more young professionals in to test drive your latest compact car. Through Facebook, you can now target 2. Seattle, and who love the Seahawks. Now through Facebooks data partners and the behaviors section you can drill down further into that audience to target the ones who have shown signs of being in the market for a new vehicle. Steps How to Hack Facebook Account Password is the tutorial I made to continue the other how to hack facebook tutorial from Hackingtutorial. The last time I got groceries at our local food shelf was this past February. Food insecurity can happen to any of us. Instagram For Windows Crackers' title='Instagram For Windows Crackers' />Run a giveaway from free Seahawks T Shirts for anyone who takes a test drive during September plus a chance to win an autographed Russell Wilson jersey, and see what your engagement rate looks like. Now lets say you run a gluten free e commerce subscription service. You might want to target 1. United States with more than 1. See if theyre interested in subscribing to a monthly delivery of your gluten free snacks with a 1. Pretty powerful stuff, rightNow what if I told you that we often reached audiences like these for 0. Thats correct. While early campaigns can often cost 1 to 4 per click still a decent price for highly targeted audiences, we can often get those costs down even further after some testing and refinement. Sidenote Our most successful campaigns have ranged from 0. Youll only see these rates on content that Facebook users really love. Wish you were doing targeting like this for your brand In this post, Im going to breakdown every single way you can target Facebook users. A Quick Note On How To Search This Page Weve compiled a pretty exhaustive list of all Facebook targeting options with some exceptions in the Interests category, which is bottomless. Youll probably want to come back to this page at some point to search for a specific targeting entry. Budget Free Download Template Powerpoint Animation on this page. To search the page like that, click the Expand All button below to expand all targeting info sections, then hit CTRL F to find any text on this page. These sections are closed by default, otherwise this page would be huge. Expand All Targeting Lists. Collapse All Targeting Lists. Facebook Ad Targeting Overview Facebook ad targeting can be broken down into 8 categories. This is the high level overview well cover them all in more depth shortly. Custom Audiences these are groups you create based upon your email lists, phone numbers, app users, or website retargetingLocation DMA, zip code, city, county, state, or countryAge Gender. Demographics income, job title, employer name, language, relationship status, education, financial, home ownership, parental status, etc. Interests everything from brand pages to celebrities and most topics you can think ofBehaviors charitable activities, online shopping habits, car shopping, financial spending, mobile devices, travel habits, etc. More Categories expats of specific countries and their friendfamilyConnections people connected to your page, app, or eventHeres how theyre laid out in the Facebook Ad Targeting section labeled Create Your Ad Set OK got all of that Excellent lets quickly dicuss how these targeting sections add and subtract from one another, and then well get into the nitty gritty breakdown of every targeting section. How Targeting Sections Interact. Facebook Ad Targeting sections are a bit tricky the first time you use them when youre trying to go after two targeting options in the same section. Sometimes you add a targeting option thinking your audience will get smaller but it gets bigger. And sometimes you select another option and the audience gets smaller or disappears entirely. Heres how that all works I start off with users who like Kanye West 2. Then I ADD people who like Taylor Swift. Kanye West and Taylor Swift are additive because theyre both in the Interests targeting group. So, our audience members like one or the other, but not necessarily both. However, when I target people who specifically are college grads the audience gets smaller. Were filtering to people who like Kanye West OR Taylor Swift AND who have a college degree. So when we add new options to the current category, like multiple interests, our audience size gets bigger. When we add new targeting categories like education level, our audience size gets smaller. Make sense Great lets move on and look at the sections in more depth. Targeting Audience Sizes. You have to get your target audience size larger or smaller based upon your campaign goals and budget. In some cases, youll want small audiences 1,0. In other cases, it will make more sense to go after a mid sized audience of 1. I dont recommend targeting audiences with millions of people unless you have a monstrous budget and zero accountability for how its spent. Even if you do want to reach audiences that large, its still better to slice that group into smaller segments and create custom creative assets for each segment. By doing this youll see better performance than using one large set of creative. Another thing I have found is that when promoting content, we often get cheaper results on a CPE, CPC, or CPM basis from audiences of 1. I suspect that this is somewhat baked into Facebooks pricing model charging you for more tightly targeted audiences the same way youd pay more for any niche advertising in print or digital. Facebook Custom Audiences. Custom Audiences are typically built in one of 3 ways Import A Customer List  Match your customer email lists, phone numbers, Facebook user IDs or mobile advertiser IDs to people on Facebook. Tracking Your Website Traffic  Create a list of people who visit your website or view specific web pages. This requires you to place a tracking pixel on your website that Facebook provides. Tracking Your App Activity  Create a list of people who have taken a specific action in your app or game. This requires you to connect Facebook to your app or game. You can Include OR Exclude a custom audience from the group of people youre targeting, which can be really handy for excluding users who have already seen your thank you pages after a transaction is finished. Facebook Location Targeting. Location is one of the more obvious targeting options, but has some unexpected characteristics depending on when the user was in that location. You can choose from the following location types Countries. Countiesregions. Cities. ZIPpostal codes. Addresses. Designated Market AreasYou can filter these further based upon time frame Everyone in this location default optionPeople who live in this location. People recently in this location.